8th September 2011

Ascentric unveils new ‘brand’ look

Independent wrap Ascentric has today launched its new ‘brand’ look to reflect more clearly the sophistication of its IT infrastructure, the nature of its business and echo the transparency of the platform.

Commenting on the re-brand, Dominic Ventham, Head of Marketing at Ascentric said, “Brands need constant development and following the announcement in June that we will be profitable for 2011, it was important that we continue to invest in our own infrastructure. We have re-energised our messaging to restate our position as a technology company and this launch very much highlights our determination for future innovation and growth.”

As part of the new look, Ascentric has introduced a new logo that includes a ribbon graphic to symbolise not only the dynamism, flexibility and energy of the technology but also the people that work there. The design includes the use of a new modern typeface with strong colours to bring the brand to life, and the strapline “Choice Through Technology” to highlight the key benefit of Ascentric’s proposition. The word ‘Choice’ also represents a mnemonic internally that drives the company values 

Ventham added, “We own our technology and offer a huge choice of funds, products and wrappers along with numerous tools to help advisers offer a range of solutions to their clients. We are extremely proud and confident in what we have built, and wanted to portray a real sense of strength and certainty through this new design. I really believe we have achieved that.”

Ascentric has also given its website www.ascentric.co.uk a makeover and has introduced QR (Quick Response) codes on core materials to improve accessibility. The company is also now available on Twitter and LinkedIn.

Wraps & Platforms